250-300 customers for hot milk, but he still sells kulfi in winter: Indore vendor’s smart business move

· economictimes.indiatimes.com

An Indore roadside vendors decision to sell kulfi in winter offers a smart business lesson. Social media user Pratham shared that the vendor gets 250-300 hot milk customers daily in winter, but expects only 20-30 in summer. By selling 5-10 kulfis daily now, he is building awareness before summer. His strategy: “Use todays customers to build tomorrows revenue.”

Why is the Indore vendor selling kulfi in winter?

Vendor gets 250-300 hot milk customers in winter

He is building demand before summer arrives

The business l...


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