'A different level of luxury': How Rolls-Royce makes custom, 6-figure cars for the ultra-wealthy

· businessinsider.com

At Rolls-Royce's factory in Goodwood, England, customers have tens of thousands of customizations to choose from. For some, it's not enough.

For ultra-wealthy individuals, money can buy just about any high-end car their hearts desire.

In a world of mass-produced cars that all look alike, some of the...


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