Acer wants to be more than a PC brand. Can ‘House of Acer’ crack India’s crowded consumer market?
· livemint.com
The PC maker first introduced small appliances during the pandemic. Since then, it has expanded into large appliances and set up subsidiaries to sell luggage and device repair services.
Taiwanese PC-maker Acer is widening its India ambitions beyond laptops, building a ‘House of Acer’ identity that brings appliances, televisions, air conditi...