Ad breaks to get longer: Centre scraps 20-year-old 12-minute cap on TV — What does it mean for viewers?
· livemint.com
The I&B Ministry argued that the television landscape has evolved so drastically that the 2006 rule is simply obsolete.
The Centre said on Friday that it is abolishing the 12-minute-per-hour cap on television advertisements. In a press release, the Ministry of Information & Broad...