Adidas hikes sales forecast as World Cup demand fuels record quarter
· retailgazette.co.uk
<div class="at-above-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/07/adidas-hikes-sales-forecast-as-world-cup-demand-fuels-record-quarter/"></div>Adidas has upgraded its full-year sales forecast after strong demand for its football and running ranges helped the sportswear giant deliver record second-quarter revenues. It now expects currency-neutral sales to rise between nine per cent and 10 per cent in 2026, up from its previous forecast of high-single-digit growth. Adidas recorded net sales of €6.7bn...<!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons above via filter on wp_trim_excerpt --><!-- AddThis Share Buttons below via filter on wp_trim_excerpt --><div class="at-below-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/07/adidas-hikes-sales-forecast-as-world-cup-demand-fuels-record-quarter/"></div><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt -->
Adidas has upgraded its full-year sales forecast after strong demand for its football and running ranges helped the sportswear giant deliver record second-quart...