AI intensifies pricing war among IT services firms

· livemint.com

Clients’ demand for AI-driven productivity gains has triggered an intense price war as technology companies of all sizes slash prices to win deals from clients that often choose vendors based on the lowest bid they receive for projects.

Jas Bardia

Jas Bardia is a Bengaluru-based business journalist covering India’s information technology (IT) services sector and Global Capability Centres (GC...


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