Amazon and Walmart AI ‘can spot false Made in USA claims but fail to flag them’
· retailgazette.co.uk
<div class="at-above-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/07/amazon-and-walmart-ai-can-spot-false-made-in-usa-claims-but-fail-to-flag-them/"></div>Amazon and Walmart’s AI shopping assistants can detect potentially fraudulent “Made in USA” product claims but are not being used to flag the listings, a new study has found. Research from Columbia Law School’s Center for Law and the Economy found that Amazon’s Alexa for Shopping and Walmart’s Sparky could identify discrepancies between products marketed...<!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons above via filter on wp_trim_excerpt --><!-- AddThis Share Buttons below via filter on wp_trim_excerpt --><div class="at-below-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/07/amazon-and-walmart-ai-can-spot-false-made-in-usa-claims-but-fail-to-flag-them/"></div><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt -->
Amazon and Walmart’s AI shopping assistants can detect potentially fraudulent “Made in USA” product claims but are not being used to flag the listings, a ...