As smartwatch fears fade, Ethos expands deeper into luxury watches
· livemint.com
Ethos says analogue watches are regaining relevance as aspiration-led purchases, prompting the retailer to expand stores, target younger buyers and push into luxury lifestyle categories despite margin pressure.
Varuni Khosla
Varuni Khosla is a journalist with Mint, where she covers the consumer economy with a focus on hospitality and tourism, luxury, the business of s...