Automakers' joy ride hits a big cost hurdle
· economictimes.indiatimes.com
Rising input costs and freight charges, driven by the West Asia crisis, are pressuring automakers to increase vehicle prices. This surge in expenses, coupled with a depreciating rupee, threatens to derail the strong demand rally seen post-GST cuts. While sales have shown robust growth, companies face a dilemma between absorbing costs or passing them to consumers.
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