<div class="at-above-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/06/bm-boss-admits-pricing-and-range-mistakes-as-discount-sector-slows/"></div>B&M chief executive Tjeerd Jegen has admitted the discount retailer’s recent struggles were partly self-inflicted, as pressure mounts across the wider value retail sector. Speaking to The Times, Jegen said B&M had failed to get key parts of its proposition right, with weak pricing, underwhelming promotions and an overly complicated product range. “Our pricing wasn’t...<!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons above via filter on wp_trim_excerpt --><!-- AddThis Share Buttons below via filter on wp_trim_excerpt --><div class="at-below-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/06/bm-boss-admits-pricing-and-range-mistakes-as-discount-sector-slows/"></div><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt -->