B2B Brands Are Too Measurable to Be Memorable
· markempa.com
Lindsay Cournoyer joins The B2B Roundtable to talk about brand, the marketing tax, out-of-home advertising, and why B2B teams need to be memorable before buyers are ready.
About this episode
Here’s something most B2B marketers know but do not always say out loud.
We have gotten very good at measuring things.
Attribution. Pipe...