Bajaj’s website to Malabar’s AI: Accenture didn’t build the world’s biggest ad agency through ads
· the-ken.com
Accenture Song’s biggest competitors are no longer just WPP, Publicis, and Dentsu, but everyone trying to blur the lines between marketing, technology, and consulting
Relationships matter much in advertising. But they no longer decide everything.
In May, cosmetics and beauty firm L’Oréal India endedexchange4mediaPublicis'...