Blinkit’s viral ice-cream trend is making people and their kids scream online: All about it
· livemint.com
Blinkit’s latest ice cream campaign has spiralled into one of the internet’s most chaotic viral trends. The app’s “Scream Challenge” is flooding social media with videos of people — and increasingly their children — screaming into phones for discounts, reactions and viral fame.
What started as a simple ice cream promotion has now turned into one of social media’s loudest and most chaotic trends.
Blinkit’s viral “Scream Challenge...