Bollywood box office is booming, but OTT deals remain a hard sell
· livemint.com
The first half of 2026 has seen record box office earnings, yet despite this, demand for ancillary rights remains cautious. Buyers are focusing on proven audience appreciation rather than mere box office success, placing tighter restrictions on investments across the media landscape.
Lata Jha
Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and aud...