Can McDonald's turn its value strategy into a turnaround? (MCD:NYSE)

· seekingalpha.com

McDonald’s (MCD) boosts value menu, presses franchisees ahead of Sept. 23 Investor Day to counter Burger King amid slow sales.

McDonald’s (MCD) is stepping up efforts to increase its value proposition among consumers and align with franchisees on a longer-term approach designed to str...


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