Carhartt Takes New Angle on NFL Marketing
· multichannelmerchant.com
Carhartt’s latest campaign highlights the work and tradespeople behind the new Buffalo Bills Highmark Stadium. By celebrating tradespeople, Carhartt showcases its authenticity and aims to inspire more people to learn a trade.
Carhartt is in the second year of its campaign that highlights the labor and workers behind building the new National Football League Buffalo Bills Highmark Sta...