Crocs' Carly Gomez talks about TikTok creators and microdramas
· businessinsider.com
Crocs' lead marketer, Carly Gomez, spoke to CMO Insider at Cannes Lions about how the brand is leveraging creators and new formats like microdramas.
"Microdramas are new, and we're so excited to be one of the first movers as a brand in this space," said Carly Gomez, chief marketing officer at Crocs.
Gomez...