Crocs hatches new mascot Niles to enrich brand storytelling
· retaildive.com
The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing.
Dive Brief:
Crocs is bringing its brand name to life with a new reptilian mascot named Niles that will play a role in social content, experiences and other mar...