Cult.fit bets beyond gyms while remaining hooked on India's top four cities
· livemint.com
Cult.fit is expanding beyond gym memberships through products, corporate wellness, advertising and franchises, even as its business remains heavily reliant on fitness centres in India's four largest cities.
Sowmya Ramasubramanian
Sowmya is a senior correspondent covering retail, FMCG, corporate strategy, and consumer technology, with a focus on how companies navig...