Cult.Fit IPO: can India's gym leader flex its way to sustained profits?
· livemint.com
Cult.Fit has built India's largest organized fitness chain. But as it heads for an IPO, expanding beyond the metros, retaining members and sustaining profitable growth remain key challenges.
But its revenue mix also reveals the limits of India's premium fitness market. The top four cities—Delhi NCR, Mumbai Metropolitan Region, Bengaluru and Hydera...