DLF按消费细分零售组合,在购物中心中推行“奢侈品阶梯”策略

· livemint.com

随着零售消费激增,DLF正在重新定位其购物中心,聚焦于可及的奢侈品,同时维持高端产品。通过雄心勃勃的扩张计划(包括在果阿新建一家购物中心),这家开发商旨在提升消费者消费体验,并抓住日益增长的富裕市场。

Varuni Khosla

Varuni Khosla is a journalist with Mint, where she covers the consumer economy with a focus on hospitality and tourism, luxury, the business of s...


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