Dollar General is adding more $1 items. It's stealing a page from supermarkets' playbook
· businessinsider.com
Dollar General boosts $1 items by 40% ahead of the holidays, after second-quarter success. Strategy targets increasing foot traffic.
Dollar General is doubling down on the $1 price point.
A selection of 600 items priced at $1 each, which the chain calls "Value Valley," had comparable sales g...