Don’t get Gen Z wrong: as this age cohort’s influence grows, it’s vital to understand what makes them tick
· livemint.com
Recent youth protests have placed Gen Z in the national spotlight. While views of their attitudes differ among older age groups, we need a reading of this generation that’s both in-depth and statistically representative. Here’s what we know.
Rajesh Shukla
Dr Rajesh Shukla is Founder Director and CEO of People Research on India’s Consumer Economy (PRICE) at the Indian Institute of Management Udaip...