Everpure’s Rebrand Reflects the New Rules of B2B Marketing in the AI Era
· multichannelmerchant.com
Everpure CMO Lynn Lucas dishes on the company's rebrand, how AI is changing marketing and why trust remains a critical differentiator in B2B.
Renaming a public company is rare. Renaming one in the B2B technology sector is even rarer.
Earlier this year, Pure Storage became Everpure, marking the culmin...