Face value: Bajaj Finance bets on AI-powered cameras for personalized offers

· livemint.com

The lender plans to expand its AI-powered facial recognition system from 544 to 3,000 stores by Mach 2027 to identify customers in real time, personalize in-store offers, reduce fraud and improve sales conversion.

Bajaj Finance is betting that artificial intelligence (AI)-powered cameras, not sales staff, will become the first point of contact with customers as they walk ...


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