FIFA World Cup 2026 hydration breaks to generate $7-9 million for broadcasters as they cut to ads? All you need to know
· livemint.com
Fox Corporation's Fox channel is reportedly utilising hydration breaks during FIFA World Cup matches as advertising opportunities, generating new ad slots. The approach could yield up to 800 additional slots throughout the tournament.
Fox Corporation's Fox channel has begun using hydration breaks during FIFA World Cup matches as advertising opportunities, marking the first time commercial int...