Flipkart bets games and AI can turn Bharat’s next internet users into shoppers
· livemint.com
Shopsy is being rebuilt around feeds, rewards and entertainment as Flipkart prioritizes digital habit formation over immediate purchases in India’s hyper-value e-commerce market.
Sowmya Ramasubramanian
Sowmya is a senior correspondent covering retail, FMCG, corporate strategy, and consumer technology, with a focus on how companies navig...