FMCG firms breathe easier on demand, say recovery not K-shaped
· livemint.com
The FMCG majors believe that a K-shaped economic recovery is unlikely, as their managements assert that carefully made price adjustments have helped sustain demand amid geopolitical tensions.
Neethi Lisa Rojan
Neethi Lisa Rojan is a senior correspondent focusing on the consumer goods and retail sector working from Mumbai for Mint since 2026. She has...