FMCG firms to hold prices despite rise in commodity costs; prioritise volume growth
· economictimes.indiatimes.com
FMCG companies are likely to hold prices through the festive season despite rising commodity costs and geopolitical disruptions. After modest 2-5% price hikes, firms are prioritising consumer demand and volume growth over margins. Industry executives said cost management and operational efficiencies will help absorb inflation, though further price corrections may follow.
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