For Hershey, the battle for Halloween starts now
· businessinsider.com
Hershey is conjuring up a new Halloween playbook, carving the holiday into distinct micro-seasons that start months before October 31.
Stacy Taffet, Hershey's chief growth and marketing officer, has already entered her spooky season.
The Reese's and Jolly Rancher parent is conjuring up a new H...