From Brand Storyteller to Business Strategist: MSIG USA CMO Jennifer Marino on the New CMO Mandate
· multichannelmerchant.com
Jennifer Marino, CMO of specialty insurer MSIG USA, helps shape strategy, manage reputation and steer the customer experience.
A decade ago, many CMOs focused on telling the brand story.
Today, leaders like Jennifer Marino, CMO of specialty insurer MSIG USA, also shape strategy, manage...