From weddings to everyday wear, Kalyan widens its jewellery play

· livemint.com

While Kalyan Jewellers continues to focus on wedding and aspirational pieces, Candere is being built around lightweight, gifting and everyday collections, and its newly launched Akshaya Thanga Maaligai (ATM) brand is aimed exclusively at customers seeking traditional regional designs.

Vaeshnavi reports on the business of consumption from Bengaluru, tracking how India shops, eats, and clicks. As a correspondent with Mint’s consumer economy t...


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