Gen Z got into repairing and handstitching clothes first — now Levi’s and Uniqlo are chasing a Patagonia-style ‘brand halo’
· fortune.com
“There is nothing throw away about our products,” Vicki Swain, Primark’s product longevity & partnership lead, said.
Encouraging customers to mend worn clothes instead of buying new ones might seem like a self-defeating sales strategy. But in-store repairs and sewing workshops...