Google Zero – retail media’s clickless reckoning?
· internetretailing.net
AI is replacing the click with an answer, recommendation and, increasingly, a completed transaction. That threatens retailers’ audiences and Google’s traditional advertising model – but it could also turn commerce media into the mechanism through which machines decide what people buy. For the past two decades, digital commerce has been organised around a remarkably durable […]
AI is replacing the click with an answer, recommendation and, increasingly, a completed transaction. That threatens retailers’ audiences and Google’s tradit...