Gut health emerges as the next battleground for India's consumer brands
· livemint.com
Functional nutrition has evolved well beyond fibre-enriched breads and breakfast cereals, with brands expanding into gut health-focused offerings such as kombuchas, kefir milk, kefir water, probiotic drinks and supplements.
Vaeshnavi Kasthuril
Vaeshnavi reports on the business of consumption from Bengaluru, tracking how India shops, eats, and clicks. As a correspondent with Mint?...