Haribo is using mystery bags and pick-and-mix walls to turn its first US stores into Instagrammable marketing machines
· businessinsider.com
Haribo of America CEO Jon Hughes said the brand is trying to recreate "the feeling you had as a kid walking into the candy store for the first time."
"Kids and grown-ups love it so," the ad jingle goes.
Now, the German sweets brand Haribo is betting Americans love it enough to make a trip to its first-ever d...