How Adobe Adapted To ChatGPT And Gemini Reshaping B2B Buying
· go.forrester.com
Adobe's customer zero experience shows how ChatGPT and Gemini changed B2B buyer discovery and why governance, measurement, and operating model redesign became critical for adaptation.
To me, the most interesting part of Adobe’s customer zero story is that when AI disrupted how buyers learn, Adobe couldn’t buy a solution because the soluti...