How Dum Dums owner Spangler created a candy empire built on nostalgia
· marketingdive.com
The sweets maker has carved out a niche in the candy space with a collection of brands with storied histories, said Vice President of Marketing Evan Brock.
Sweethearts and Dum Dums owner Spangler Candy Company has built a future sweet on nostalgia.
The 120-year-old Spangler has carved out an enviable niche with no...