Hybe machine: inside the Korean music giant’s quest to win India
· livemint.com
One of South Korea’s ‘Big Four’ music labels and the brains behind the hit boy band BTS, Hybe, has discreetly set up an office in Mumbai in 2025. Now, it is hosting auditions across India to engineer India’s first all-girl band.
In the summer of 2002, five women clad in various shades of pink hit the TV screens on Channel V, singing and dancing to ‘Hum naye geet sunaaye’ (we sing ne...