I was too pregnant to pitch my business on 'Shark Tank.' My husband and Pete Davidson went instead.
· businessinsider.com
Allison Strumeyer says ordering 10,000 pairs of socks before launching doublesoul helped prove demand and gave her the confidence to build the company.
This as-told-to essay is based on a conversation with Allison Strumeyer, cofounder and CEO of doublesoul. It has been edited for length and clarity.
When I was...