Independence Day 2026: Beyond Roti, Kapda, Makaan — Indian wallet at 79 is buying experiences, premium goods & wealth
· economictimes.indiatimes.com
Independence Day 2026: Today's Indian consumers are transforming their financial habits, with a declining focus on food expenditure within their budgets. The trend of premiumization is apparent in sectors like automobiles and consumer goods. A noteworthy increase in spending on travel and experiences is also observed. Meanwhile, financial aspirations have transitioned from just securing stability to actively generating wealth through investments, driven by a vibrant middle class across various cities.
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Scarcity to choice
The car stopped being just a car
Mass consumption to premiumisation
Holidays enter the household budget
The Indian wallet is...