‘India may overtake US as top Scotch whisky market by value as tariff cuts spur premium demand’

· livemint.com

Scotch whisky consumption in India is growing faster than the overall whisky market, and industry executives expect demand for premium bottles to rise. The UK-India trade deal may make imported Scotch more accessible, though state taxes and regulations will shape price cuts and investment.

India may overtake the US as the world’s largest market for Scotch whisky by export value, as lower import duties and rising incomes drive demand for premium ...


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