JioStar sharpens profit focus across platforms, bets on ‘many Indias’
· livemint.com
JioStar, part of Reliance Industries, focuses on diverse storytelling beyond major metros in India, balancing profitability with quality. With successful shows like Chiraiya, it plans to enhance regional content and leverage its strong market position despite challenges in the cluttered OTT space.
Lata Jha
Lata writes about the media and entertainment industry for Mint, focusing on everything from traditional film and TV to newer areas like video and aud...