JioStar taps AI for shopping, TV movie night ideas

· thehindubusinessline.com

Turning JioHotstar app as a commerce platform may strengthen Reliance’s broader consumer ecosystem, where the e-commerce market is set to reach $250 billion by 2030

JioStar is betting that conversations with viewers powered by generative AI will become a powerful tool for the streaming TV company.

The unit of Reliance Indu...


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