Kalyan Jewellers bets on regional jewellery brands to take on local players
· economictimes.indiatimes.com
Kalyan Jewellers is expanding its strategy to include localized brands like Akshaya Thanga Maligai. This new brand will target value-conscious customers with traditional Tamil designs. The company is also focusing on its asset-light Franchisee-Owned, Company-Operated model for expansion. Technology integration and data-driven engagement are key priorities for future growth.
Synopsis
Kalyan Jewellers is expanding its strategy to include localized brands like Akshaya Thanga Maligai. This new brand will target value-conscious custome...