KEY PLAYER PROFILE How FlipKart scales retail media across a mobile-first, price-sensitive market
· internetretailing.net
Flipkart’s retail media operation offers an insight into how the model evolves outside Western markets. In India – one of the world’s fastest-growing digital economies – retail media is shaped by fundamentally different conditions: mobile-first behaviour, price sensitivity, rapid ecommerce adoption and evolving data regulation. Flipkart sits at the centre of this transformation, building a […]
Flipkart’s retail media operation offers an insight into how the model evolves outside Western markets. In India – one of the world’s fastest-growing digi...