Lacoste highlights tennis heritage with new trainer campaign
· retailgazette.co.uk
<div class="at-above-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/08/lacoste-campaign/"></div>Lacoste has unveiled a new campaign celebrating its tennis heritage. The marketing drive leads on from its Slam Break Premium campaign, which starred tennis player Arthur Fils. Showcasing the brand’s ‘Slam Break’ trainers , the spot swaps between the firm’s footwear atelier and the tennis court. It aims to highlight the retailer’s “creative approach to...<!-- AddThis Advanced Settings above via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings below via filter on wp_trim_excerpt --><!-- AddThis Advanced Settings generic via filter on wp_trim_excerpt --><!-- AddThis Share Buttons above via filter on wp_trim_excerpt --><!-- AddThis Share Buttons below via filter on wp_trim_excerpt --><div class="at-below-post addthis_tool" data-url="https://www.retailgazette.co.uk/blog/2026/08/lacoste-campaign/"></div><!-- AddThis Share Buttons generic via filter on wp_trim_excerpt -->
Lacoste has unveiled a new campaign celebrating its tennis heritage.
The marketing drive leads on from its Slam Break Premium campaign, which starred tennis pl...