Legacy fashion brands stitch new labels for Gen Z
· livemint.com
India’s legacy apparel companies are stepping up efforts to win over Gen Z, a consumer shaped by fast-changing trends, social media and affordability. The challenge is to bring in the agility with new plays and also keeping the established customer base intact.
Bengaluru: India’s legacy apparel brands are taking different routes to win over Gen Z. Some are extending familiar labels with youth-focussed sub-brands, whi...