Life after IPL: how JioHotstar plans to keep viewers and advertisers hooked without cricket
· livemint.com
The streaming platform is rolling out AI tech, niche content, and ad features to keep the traffic it gained during the tournament from disappearing.
JioHotstar is hoping to use this feature to reel in advertisers as well. “We are the first platform to actually personalize ads on a one-to-one basis like an ...