Lion Brewery 睽違 60 年重返印度市場,瞄準頂級啤酒商機

· economictimes.indiatimes.com

Lion Brewery Co 在睽違六十多年後重新進入印度市場。該公司正於德里推出其頂級系列啤酒,並計劃進一步擴張。此舉旨在利用印度快速增長的頂級啤酒細分市場。該釀酒商已與 Copperdrop Spirits 合作,在印度全境進行分銷。此項進入與印度啤酒市場整體的「高端化」趨勢相符。

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